I simply will never ever try to build watch faces for women.
Men and women seem, imhO, to have a totally different view on the conditions and purpose of a watch face.
Men like to play, we want it technical, with lots of possibilities in complications. We want to have a more adventurous or action look, something that has to do with cars, planes, ships, spacecrafts, weapons... We like animations, light effects, stunning new things...
Women are totally different. They only like or dislike the aestethics dependeng on their very special tastes. Often, they only seem to like it when it´s cute. When i show my watch faces to my wife, she only likes the ones with cute fishes, turtles, cartoons and/or unicorns.
I don´t judge this differences, let´s just state we come from different planets. Men from Mars (god of war), women from Venus (goddess of Love).
Greetings, Phantasico (Men-Understander)